![]() (Rapid demand!)Īs the debate around AI-generate content rages on in chat rooms, art galleries and court cases, there are still many unknowns. A majority (56%) of creators say brands have specifically asked them to use AI in the last year, up from 39% in 2022. ![]() but can that eventually hit a tipping point? The creator world is watching closely.Ĥ. If the quantity of high quality content that creators can publish grows, that's a good thing for monetization right now. 38% of creators think AI will increase their fees another 22% think fees will decrease. This disconnect underscores the rapidly evolving debate about whether content generated with AI can be consider art.ģ. 64% of current creators think AI-generated art is still #art, as opposed to 30% of aspiring creators. ~Two-thirds of current and aspiring creators are already using AI in their content-creation process. Here are 4 key takeaways from the report:ġ. I was lucky to kick off this project with my new friends Craig Andrews and Ido Cohen at Lightricks. Lightricks, an award winning developer of content creation apps, partnered with YouGov to run a study of more than 1,000 current and aspiring content creators in the US to understand the current state of how content creators are using generative AI, particularly for monetization of their channels. #artificialintelligence is rapidly permeating every aspect of our lives, starting with the ways we work, create, and discover new things. #insightsanddata #brandtracking #videogames #gamingindustry #brandhealth #newgameĬonsideration for Final Fantasy soars after release of XVI Probably will wait for Fall/Winter to sink my teeth in. this is a game I definitely need to check out. WOM Exposure – which reflects the percentage of people talking about a franchise with friends and family – has risen from 4.7 on June 21 to 11.1 on June 26.Īnd, most importantly for Square Enix, Consideration for Final Fantasy has soared from 10.0 on the eve of the game’s release to 22.6 four days after its launch. 'Net Buzz' score is the difference between the percentage of respondents hearing positive things and the percentage hearing negative things about a franchise in the previous two weeks. Net Buzz for the franchise has grown from 8.3 on the eve of the game’s release to 14.9 as of June 26 among PlayStation owners in the US. Per YouGov's daily #BrandIndex data, I'm not alone! Polls from the Past polls & surveys | YouGovĭuring the fireworks yesterday, a friend was selling me on the idea of buying Final Fantasy XVI. #americansociety #opinionresearch #americanhistory #insightsanddata #politics #government #democracy #media #trust #familyvalues #aliens #UFOsĬredit to: Roper Center for Public Opinion Research, Gallup, Newsweek, Princeton Research, and The Mellman Group What topics would you want to see refreshed? Twice as many Americans today as in 1996 (Newsweek/Princeton study, via Roper Center) believe UFOs are either alien ships or alien life forms Twice as many Americans today as in 1991 (Mellman & Lazarus study, via Roper Center) say if given the choice between $1000 or spending time with family on Thanksgiving, they would take the cash The share of Americans who say the Northeast is the most dangerous region has fallen sharply since 1983 as the South has gained this ominous reputation (Roper Center) Fewer Americans in 2022 say the Northeast has the country's highest cost of living than in 1983 (Roper Center) ![]() compared to just 3% in 1977 (Gallup poll) Today, one-in-five Americans are 'extremely dissatisfied' with the way democracy is working in the U.S. In 1944, 49% of Americans regarded voting a duty we owe to the country (NORC), vs 19% of Americans today. that cannot be trusted during times of danger to the country, compared to 62% in 1953 (National Opinion Research Center (NORC)) Three-quarters of Americans think there are some groups in the U.S. In 1948, 50% of Americans thought most other Americans were generous (Fortune/Roper Poll). Polls from the Past articles and survey results can be found here, with new articles posted regularly: The findings are fascinating and insightful, albeit sometimes alarming. Topics range from the meaning of democracy, trust in media, and the reputations of US regions, to the existence of extraterrestrial life and much more. A newer YouGov content series, 'Polls from the Past', revisits research run in bygone decades to see how Americans' opinions have shifted over time. ![]()
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